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Part 8 - Real Estate Marketing 101

Real Estate Marketing 101 This is the next topic in this series of ten specific tasks that leading real estate agents do to succeed. Ten specific Tasks that leading real estate salespeople do to succeed in real estate These are the ten sections contained in this series of articles to help you succeed in real estate: Part 1 - General ideas, suggestions, motivational quotes Part 2 - Business Planning for your Real Estate Business Part 3 - Prospecting for your real estate business Part 4 - Increasing Your Prospect Base Part 5 - You must "List to Last" for the long term in the Real Estate business Part 6 - Set High Listing Standards Part 7 - Marketing yourself to prove to the clients that you are worth it Part 8 - Real Estate Marketing 101 Part 9 - Concerns and Objection Handling Part 10 - Real Estate Time Management _________________ These are some of the notes that I took during the recent seminar and I am sure you will find them enlightening if not helpful! Part 8 - Marketing 101 Get yourself out there in front of your clients and the public I can't tell you the number of times I've heard people say "I've got great business cards but I don't give them out to just anyone, they cost a lot of money you know" and my response is always "it costs you more money NOT to give them out". You should be giving your business cards to everyone - don't hoard them for your "good" clients or you'll miss business opportunities! Choose a target market and work that market and area and become the expert Remember that you can't be everything to everyone so you should target clients to whom you offer a unique appeal, build your marketing campaign around a personality trait that others respond well to, and target your campaign around a normal void in the marketplace. Specialize in your target market area You can choose a target market based on several things including age, hobbies, social clubs, children, lifestyle, retirement, location, personality type or price range. The better you serve the specific market you've chosen, the faster you will grow your business. Maintain relationships with your past clients - they liked you years ago, they will like you now too How many times have you worked with a client, then the next time they buy or sell you find out they used another agent? That is because you didn't keep in touch. You must database your clients and send them regular marketing pieces. You must also set up reminders to call them periodically. Avoid the Marketing Pitfalls Do not follow the crowd (take the time to look at what everyone else is doing and do something different). Don't under spend (don't use cheap materials - this is an investment not a cost). Don't fail to set up systems (you must invest time to set up the right systems NOW so you can keep up when your business grows). Don't procrastinate (Don't spend too long deciding the perfect way to do it. .. just get started) Next Chapter Part 9 - Concerns and Objection Handling The next chapter in this series will teach you the next step in expanding your business, read next chapter    The information contained on this page and this series of articles designed to help you succeed in real estate will give you great insights and knowledge into how your real estate business should be conducted.  (C) Copyright Real Estate Marketing 101 All Rights Reserved This page has dealt with real estate sales information, I hope you have found it useful.

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Ten specific Tasks that leading real estate salespeople do to succeed in Real Estate:

Part 1 - General ideas, suggestions, motivational quotes
Part 2 - Business Planning for your Real Estate Business
Part 3 - Prospecting for your real estate business
Part 4 - Increasing Your Prospect Base
Part 5 - You must List to Last for the long term in this business
Part 6 - Set High Listing Standards
Part 7 - Marketing yourself to prove to the clients that you are worth it
Part 8 - Real Estate Marketing 101
Part 9 - Concerns and Objection Handling
Part 10 - Time Management

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