Marketing yourself to prove to the clients that you are worth it

This is the next topic in this series of ten specific tasks that leading real estate agents do to succeed.

These are some of the notes that I took during the recent seminar and I am sure you will find them enlightening if not helpful!

Part 7 - Marketing yourself to prove to the clients that you are worth it

I'm sure you have heard this expression before

• Perception becomes reality
  Marketing creates a perceived value so your clients will think of you before your competition. If you consistently send out high quality marketing pieces then your clients will believe you are successful. Even average agents can make a ton of money if they have a great marketing campaign.
  
• If it's worth doing then it's worth doing well
  Remember that your reputation is attached to every marketing piece you send out. Make sure you use good quality graphics and artwork, good quality printing, and have someone proofread your materials to make sure there are no spelling or grammatical errors. Make sure you meet all guidelines with regard to copyrights and trademarks. Ensure all advertising meets the criteria of the Code of Ethics.
  
• Dare you be different in your advertising, it will help you and your clients
  Remember first and foremost to position yourself in your prospect's mind. To do that, you need to differentiate yourself from the competition. Choose a personal slogan and logo and use it consistently on all marketing pieces. You can't be everything to everyone. You are better to find a niche group of people that you fit well with, and put all of your energy into becoming the "go to" person for that market. This is what relationship selling is all about.
  
• Timeless marketing pieces will make a lasting impression
  Marketing pieces should last for decades so make sure you avoid trendy designs and colours. You will also want to avoid using your personal picture as your "logo" because your picture will change over time and in order to brand your image into your prospects' minds you need to use a logo that stays consistent from year to year.
  

Next Chapter

The next chapter in this series will teach you the next step in expanding your business, read next chapter 

• How to become a real estate agent
• Requirements to obtain your real estate license
• Courses required
• Course update handbook assistance
• Education required
• General requirements
  
  
• Skills required
• Generally what you can expect
• Pros and cons of becoming a real estate agent
• Costs to obtain my real estate license in Ontario
• Course 1 costs
• Course 2 costs
• Course 3 costs
  
  
• Companies to consider
• Duties and roles
• Internet websites
• Technology requirements
• Schools classroom
• Important considerations
  
  
• Ten specific Tasks that leading real estate salespeople do to succeed in real estate

• How to get started in Real Estate in Ontario
• Where can I take Real Estate classes in Ontario
• Where are the Realestate classrooms and what happens in the Realestate class?
• What are the Real Estate Schools in Ontario?
• How to join and work in Toronto Realestate?
  
  
• How can you find online Real Estate in Toronto
• How can I get information about Real Estate appraisal in Ontario?
• What Realestate courses are required in Ontario to get your license?
• What's required for learning the Real Estate business
• What is the Real Estate Institute in Ontario
  
  
• What are the Real Estate colleges for Toronto and Ontario
• Where can I find Real Estate online software programs
• Where can I find programs and costs for Real Estate in Toronto Ontario
• What is required for Toronto Realestate education
• What should be contained in a Real Estate investment package
• Where can I take Real Estate investment courses in Toronto, Ontario?
  
  
• Bonus page 7 tips for long term success in real estate

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