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Individual Agent Advertising

Individual agents may advertise your home for the same reasons as companies do.  They usually advertise in local newspapers, classified ads or in specialty magazines featuring houses available for sale.

As in other types of advertising, these ads rarely sell your home.  Once again, the main goals of advertising are to accumulate home buyers as clients, and to impress you and future home sellers with one method of how they market their listings.  Some agents actually do sell their own listings from an ad, but not that very often.  Ads do not usually sell your house directly.  Statistics indicate that the odds of a buyer actually purchasing the home they called from the ad are less than 3.2%, or less than 1 out of 30 advertisements!  Not very good odds.  View the graph below to see where buyers come from?

It is much more productive and beneficial if your listing agent directs most of his or her marketing efforts toward other agents.  Since this is "behind the scenes" marketing that you don’t actually see, it is often difficult for you to measure how hard the agent is working for you.  See a more detailed description of this secret here.

It is a fatal mistake to measure your agent’s effectiveness solely by counting the number of newspaper and magazine ads featuring your property.

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