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FSBO Tip 27. MARKETING THE HOME for sale

 

This is one article in a series of over 30 articles that will help you when selling your home privately in Ontario. When using these simple FSBO (For Sale by Owner) techniques that I have outlined below, these tips will help you sell your home without the assistance of a real estate agent. Just as many other people have successfully sold their home on their own in the past, you can too. It will possibly save you thousands, but it takes a great deal of work and firm commitment on your part to succeed in selling your home privately in Ontario. You may ask why I would provide such a series of indepth articles. The reason is simple. I want you to have all the information to make the best decision for yourself. You may sell privately, but need an agent to help you buy your next home, I hope you remember how helpful I was in helping you sell and use my services for your purchase. I wish you all the best of success.

You’ve got a house to sell and it’s time to let the world know it. First determine your budget. Recognize that you may well spend $750 to over $2,000 advertising your home. Next, target your market. Answer the question: "Where do people find homes for sale in my price range"?

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Don’t waste time, effort and money advertising in a local shopping paper or newspaper when you’re trying to sell a $400,000 home... it's not where your buyer is looking.

SIGNS

Do not go to your local hardware or discount store for signs. Presenting your home in an attractive professional way is essential and the typical cheap red and black "house for sale" sign found in stores is not the answer.

The sign should also say that the home is shown "by appointment only". There are many reasons for this. You should always be prepared for a showing and setting appointments is the only way to be properly prepared.

Some buyers find a home simply by riding around in the neighborhood where they would like to live. Many homes are sold as a result of signage alone and its value should not be underestimated.

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This series of articles is brought to you by A. Mark Argentino and other real estate related resources, including Canadian Real Estate Association CREA and the Ontario Real Estate Association OREA.

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Whether you are interested in a Power of Sale Property, a Foreclosure Sale or a regular property purchase, I can assist you with all of the complexities when you purchase or sell your next property.  Please don't hesitate to email me

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